Building an Email Sequence With AI


Now that we know how to write cold outreach messages with AI, let’s take that one step further. How do you create outreach sequences with AI? Well, that’s what we’re about to discuss! So, let’s dive in.
Let’s talk about the challenges we face when it comes to building an outreach sequence. 

First, it can be pretty time-consuming to personalize a sequence for each and every contact. We want to make meaningful connections, but that takes time.

Second, sending out constant, generic emails can actually harm your brand image. We don’t want to be seen as spammers.

Lastly, for many of us, copywriting can be a real challenge. Crafting compelling messages that grab attention and drive action over a series of emails isn’t always easy.

But fear not, because we’re going to explore how AI can help us overcome these challenges and make our outreach sequences more effective. 

Ready to dive in?
Let’s shift our focus to the exciting part and list the benefits of using AI to build our outreach sequences.

AI allows us to customize messages for each recipient and be sure we don’t use generic one-size-fits-all emails. We can tailor our approach to fit the needs and interests of each prospect.
Plus, by sending cold outreach at scale, we gain clearer insights into what’s working and what isn’t so we can fine-tune our strategy.
Speaking of strategy, AI helps us develop a conversion-focused approach across the entire sequence. We’re not just sending emails; we’re guiding prospects toward taking action across several emails.
And here’s the kicker: AI helps us maintain consistency in style and approach. Our brand voice stays strong, and our messages are on point.
Now, let’s dive into the fine details of how this works. Building an outreach sequence with AI is like following a recipe—each step is crucial.

Step 1: Start by defining your sales sequence. What’s the purpose? Who’s your target audience? How many touch points do you need, and what should their length be? It’s like setting the stage for a great performance.

Step 2: Next, prime AI for each stage. You’re basically giving it the context it needs to work its magic.

Step 3: Now, it’s AI’s turn to shine, you can craft content for each stage of your sequence. It’s like putting together a well-thought-out menu.

Step 4: Finally, monitor and optimize your sequence. Keep an eye on how it’s performing, and make adjustments as needed.

So, there you have it—a step-by-step guide to building an outreach sequence with AI. It’s all about preparation, data, and a touch of AI magic.
Alright, let’s talk about the secret ingredient behind those compelling outreach emails. It’s all about the prompts you use. 

Here is a prompt you can use for your first outreach email:

“Generate an initial outreach email for a sales sequence targeting [Industry] professionals, specifically [Job Title]. The email should introduce our [Product/Service], highlight key benefits [A, B, and C], and invite them for a brief discovery call. Ensure the tone is engaging and aligns with our brand’s voice, which is [describe brand voice, e.g., professional, friendly, innovative]. Include a compelling subject line. Make it 150 words max.”

Here’s an example for how it might come out.
Now, what if your initial outreach didn’t get a response? Try this prompt:

“Create a follow-up email for prospects in the [Industry] who haven’t responded to our initial outreach. The email should tactfully address the possibility of meeting even though we know they’re busy. Re-emphasize the value proposition of our [Product/Service] specific to their industry challenges, and suggest a convenient time for a call. The tone should be persistent yet respectful, matching our brand’s style of [describe brand style, e.g., supportive, customer-centric, playful etc.]. Suggest a subject line that rekindles interest. Make it 150 words max.”

Here’s an example of how that email might look.

And here’s the second email.

You’ll notice that the two emails have the same voice, and they build on each other naturally. That’s the beauty of ChatGPT: if you specifically ask for a follow-up email to the one you already have, it will take all of that information into account. Of course you’ll need to make adjustments as you move along.

And you can continue on to the 3rd and 4th email in this sequence, letting ChatGPT know which kind of content you’d like to include in the next follow up.

Alright, time for some practical tips:

First and foremost, A/B test different subject lines, lengths, strategies, etc. Think of your outreach as a science experiment. Try different subject lines, email lengths, and strategies to see what works best. 

Never forget to prime ChatGPT for the level of intent: Not every prospect is in the same stage of readiness. Some are just dipping their toes, while others are ready to dive in. Prime your outreach to match their level of intent so you don’t hard sell someone who just arrived and you’re not too casual for someone who’s heard about you plenty of times.

Also, make sure to provide feedback to ChatGPT. It will most likely take a few revisions before you get it exactly the way you want it.

And that’s a wrap. Go and give these prompts a try in your next cold outreach sequence, and join us in the next session!

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