Set an agenda to the call using Purpose, Plan and Outcome.
Use the Situation-Problem-Impact Framework to uncover pains and impact.
Replace the "pitch" with a story of how a lookalike customer solved the same problem.
Validate intent and timeline to drive next steps with the right deals.
How start the call on the right tone?
How do you uncover true pain points without asking too many questions? This 4-step framework is used by Nick and Armand to run ANY sales call, whether it's a first meeting or a late-stage demo.
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